Chime:

How did you get started in the real estate business?

Brad:

My first experience with real estate was when I bought my first house, back in 1989. Later on, I started investing in single-family homes, land and even shopping centers. I got more involved as a business coach for Keller Williams in the period from 2003 to about 2009. Then I finally decided to get a real estate license, although my work really does focus on coaching.

Chime:

In your book, Just Sold!, you talk about activity management instead of mere time management. What’s that all about?

Brad:

In reality, it’s impossible to manage time. But what you can manage are the promises you make to yourself and others to do something within a specific time frame. If you make a promise to yourself to knock on five doors on Monday, you can manage that by scheduling your time to make that happen. From what I’ve seen, most agents need to get better at managing their activities.

Learn more about managing activities that drive your business by checking out the podcast!

The post PODCAST: Ring in the Sales, Episode 7 — Brad Warren appeared first on GeographicFarm.com.

Ring in the Sales:

Shon, you mentioned that you’d have to be an idiot not to recognize the traits and the habits of successful agents. What do you mean?

Shon:

Well, let’s ask a question: why are some agents getting a massive ROI on ad spend, while others experience a negative ROI? Undoubtedly, it’s due to their lack of ability to convert the leads that they’re generating. And there’s really five reasons why realtors are experiencing that negative ROI. The first reason is all about response time. It’s all about speed-to-lead in today’s world.

Part of the challenge is leads have developed the ability, through digital marketing efforts and companies like Zillow and Trulia, to self-identify way earlier in the process than they ever could before. So, they might fill out a web form at two in the morning, with no intention to buy a home or list their home for at least 12 months. Yet, that realtor gets that lead and gets excited — they attempt to reach out to the lead and the lead doesn’t respond, and then we throw it in the can. But recent research suggests that if you attempt to reach out to these leads at least six times, then your conversion rate associated with that prospect increases by 900 percent.

To hear the rest of Shon’s helpful lead conversion advice, check out the rest of the podcast here.

The post PODCAST: Ring in the Sales, Episode 6 — Shon Kokoszka appeared first on GeographicFarm.com.

Ring in the Sales:

How did you get started with The Broke Agent?

Eric:

I started getting involved in real estate as a part-time receptionist in a real estate office. I came to like what I saw working in the brokerage, and realized real estate would be a good career for me, so I became a real estate agent in Los Angeles. Over time, I noticed that there was no comedy in the real estate content online. My goal when I started The Broke Agent was to make real estate agents laugh. I started a blog and started tweeting and using all the social media channels, and it took off.

Ring in the Sales:

What are some of the worst mistakes you see agents making on social media?

Eric:

I see so many people who aren’t projecting what the real estate industry is all about. Real estate is the only industry I can think of where people think they must brag constantly to show how hard they’re hustling. I think the number one mistake is that agents aren’t being authentic.

Listen to the podcast for more! 

The post PODCAST: Ring in the Sales, Episode 5 — The Broke Agent appeared first on GeographicFarm.com.

RITS:

How did you found GeographicFarm?

Chris:

I was taking a coaching call from my coach, Christina, and I was getting my mailing pieces out — it was working, everything was going out, the graphic design was on par. And I wasn’t having to do it myself, I had an actual designer doing it — and everything was going out smoothly.

So, my coach is like: “Gosh, you get everything out every single week; I have so many of my coaching clients I have to hound and hound… How do you get this done?” And I said, “I have a graphic designer and I know what I want. I make decisions quick, I know where to get printing, I know the mailing house that I like to use. I know how to get the best deal on postage, and I know which ones I want to mail to versus which ones I don’t. I know how to decide which area is going to be the best area to go after. And she’s like: “Everybody needs this product.” So, I say: “Why don’t we call it GeographicFarm?” So, she says: “Okay, your coaching assignment is to send me a business outline for this.”

So, I did, and that’s how GeographicFarm was formed.

Basically, it was formed out of a need where you have all these agents who shouldn’t be sitting there on Microsoft Word trying to decide on some postcard. Real estate agents have a way of making things extremely ugly when they do it themselves. But, if they bring in somebody who’s really good at what they do… Basically, we found that real estate agents that are on top of their game need an automated system to be able to be consistent in what they do. And that’s how it was formed.

Listen to the whole thing here.

The post PODCAST: Ring in the Sales, Episode 4 — Chris Morrison appeared first on GeographicFarm.com.

RITS:

You’ve met and worked with a lot of real estate agents. What do wish agents would stop doing?

Nick:

I’d like agents to ask themselves what their goal is every day. If you work for someone else, there are set things you must do every day. The most difficult thing from a real estate perspective is following that kind of a pattern without the structure of working for someone else. If you can apply that method to your real estate business, you’ll be successful.

RITS:

What can a real estate agent start doing this week to begin creating successful methods?

Nick:

I’d suggest figuring out what you make per transaction, then divide that into the amount you want to make this year. That will give you the number of transactions you need to meet that goal. Then, you can use the other tips we’ve discussed to determine what you need to do every day.

Listen to the whole thing — right here!

The post PODCAST: Ring in the Sales, Episode 3 — Nick Dreher appeared first on GeographicFarm.com.

The first episode included special guest, Alyssa Glutz from Cherry Creek Mortgage, who discussed some great tips for agents to create a consistent pipeline of buyers, as well as how to take advantage of Alyssa’s unique Color Your Credit system to build your business and impact people’s lives. Here’s a quick sample of the podcast:

RITS:

If you were to give agents one piece of advice for how to really impact their business, what would it be?

Alyssa:

Find a group of 20 renters you want to mentor… You’re not gonna charge them — you’re giving them a scholarship to be part of your Color My Money Club. You’re bringing the influence for them… and then you’re doing nothing more but taking the content that I provide on Color My Credit and you’re giving it to them, via email or starting your own Facebook group, or doing something to create your own little club that you can influence. In the end, your goal is to make 20 renters into home buyers in a year.

RITS:

Do you have advice for how agents can find those 20 renters they want to work with?

Alyssa:

I always tell agents when you’re working an open house, or you get on the phone with a prospect and you feel that hesitancy, you can stop and say: “Hey, I don’t know if credit is something that has held you back, but my partner is a credit educator, and I have this great credit education that’s free. It’s a free system that will help you by making an impact on your life… What’s going to hold you back?”

Listen to the whole thing by clicking here.

The post PODCAST: Ring in the Sales, Episode 2 — Alyssa Glutz appeared first on GeographicFarm.com.