October 29, 2015
Information We Collect and How We Collect It
We collect both personal and non-personal information. For the purpose of this policy, when we use the term “Personal Information” we mean information that is collected from you. This may include:
- a first and last name,:
- an email address,
- a home address,
- a telephone number,
- or other information about you that you provide directly to us through the Online Services.
When we use the term “Collected Information” we mean information other than Personal Information that we (either directly or through our service providers) collect whenever you visit the Online Services or otherwise interact with us online.
For example, when you visit mypropertyvalue.com, our systems, or those of our service providers, may automatically recognize the date and time of visits, the type of browser you use, the website from which your visit originated, page visits, time spent on web pages, the subject of advertisements clicked or scrolled over and other data that we collect automatically.
Technology is always changing, but we generally acquire Collected Information in the following ways:
- Cookies. Our website uses “cookies” to customize your experience. Cookies also track where you travel on any of our websites, what you look at, and where you go after you leave one of our websites.
- Email. If you receive email from us, we may use certain tools to capture data such as when you open our message or click on any links or banners our email contains. Some email messages may also contain tracking pixels or other technologies that collect and provide data to us.
- Future Technologies. Technology is always changing. We are constantly working with our technology partners to find and experiment with new ways to better understand how we can provide an optimal experience for our users and better execute our business strategy.
To accomplish all this, and also to allow us to offer our customers useful features, we use and allow our third-party advertising companies to use the technologies listed above and other similar technologies (“Tracking Technologies”).
In some cases, we may link the Collected Information we receive through the Tracking Technologies with some of your Personal Information. You may set your web browser software to reject certain Tracking Technologies. If you do so, certain functionality of the website that you are visiting may be affected.
We may combine your Personal Information and Collected Information.
We may also obtain information about you from other sources and combine it with your Personal Information and/or Collected Information. We may also purchase lists containing your Personal Information (e.g., postal address, phone number, email address) for advertising and marketing purposes.
How We Use Information
Generally, we use your information:
- to provide services to you,
- for administrative purposes,
- to improve our services,
- to customize the advertising and content you see,
- to contact you, and
- for internal business purposes.
We may also use your email address to send you news and information about our company and products that might be of interest to you. You can opt-out of receiving future communications from us about special offers and new product information. You can unsubscribe by following instructions contained in the messages you receive. You can also change your marketing preferences by contacting us through [email protected] Even if you opt-out of receiving these messages, we reserve the right to send you certain communications relating to the services we provide. We may also send you service announcements and administrative messages. We do not offer you the opportunity to opt-out of receiving those communications.
We may also use anonymous information, such as information pertaining to web or mobile pages you have viewed, in order to analyze trends, track user’s movements, provide a better user experience, and gather demographic information for aggregate use.
How We Share the Information We Collect
With Real Estate Professionals
We share information about consumers that request a property valuation through mypropertyvalue.com and Our clients’ personalized landing pages with real estate professionals that may be able to assist you in selling or refinancing your home. Real estate professionals include real estate agents and brokers, mortgage agents and brokers, and title insurance agents and brokers.
If you have provided your telephone number and provided consent to receive telephone contact, real estate professionals may contact you via telephone to discuss their products and services. Geographic Farming, LLC is not responsible for and does not control the telemarketing practices of the Real Estate professionals that contact you. Please direct any questions or comments regarding telephone contact to the contacting real estate professional.
Our Service Providers
We may share your personal information with third-parties that perform services for us. Third-party service providers may, among other things:
- help us to provide services that you request,
- prepare and distribute communications, or
- respond to questions.
We may also share your information with certain third-party service providers, such as Google Analytics, to:
- operate the Online Services,
- provide general statistics regarding the use of the Online Services,
- analyze and develop our business strategy,
- determine how you found out about us,
- determine your interests regarding our services,
- help improve our Online Services,
- create marketing programs for you and others, and
- for other purposes.
Law Enforcement and Legal Process
We may report to law enforcement agencies any activities that we believe to be unlawful. We may also report any activities that we believe may aid a law enforcement investigation into unlawful activity. We reserve the right to release your information to law enforcement agencies if we determine, in our sole judgment, that the release of your information may protect the rights, property, or safety of Geographic Farming or another person.
We may share your information with marketing partners in order to offer you exclusive deals or promotions that we believe would be of interest to you.
Sharing Your Information as Permitted by Law
We may share your information with others as required by law. We may also share your information with others as permitted by law. This may include sharing your information with government entities or third-parties in response to subpoenas, court orders, and other legal process. We may also share your information if we believe it is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine might be brought against us.
As we continue to develop our business, we may buy, merge or partner with other companies. If a portion or all of Geographic Farming’s assets are sold or transferred to a third-party, customer information (including your email address) would likely be one of the transferred business assets.
We use third-parties (such as network advertisers) to serve advertisements on our Online Services, and we use traffic measurement services to analyze traffic on our Online Services. Network advertisers are third-parties that display advertisements based on your visits to our Online Services and other websites you have visited. This practice is sometimes called “behavioral advertising.” Third-party ad serving allows us and third-parties to target advertisements to you for products and services you might be interested in. Our Online Services’ third-party ad network providers, the advertisers, the sponsors, and/or traffic measurement services may set and access their own cookies and other technologies on your computer.
These third-party cookies and other technologies are set to, among other things:
- help deliver advertisements to you that you might be interested in,
- prevent you from seeing the same advertisements too many times, and
- help us and third parties understand the usefulness to you of the advertisements that have been delivered to you.
Any images (or any other parts of a web page) served by third-parties in association with third-party cookies may serve as web beacons which enable third-parties to carry out the previously described activities.
We use a variety of companies to serve advertisements on our Online Services.
You may wish to visit http://www.networkadvertising.org/ to learn more about online advertising including behavioral advertising. This website provides information about the Network Advertising Initiative (“NAI”), its members, and your choices regarding having information used by NAI companies, including the “opt-out” procedures of NAI members which are located at: http://www.networkadvertising.org/choices/.
Please note that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you will need to renew your opt-out choice. Also, if you choose to opt out of having your information used to deliver advertisements tailored to your interests, you will continue to see advertisements on this website, but these advertisements may not be as relevant to you.
How We Secure Personal Information
We take reasonable and appropriate measures to help keep information secure and to help prevent it from becoming disclosed to individuals who are not described in this policy. Even though we follow reasonable procedures to try to protect the information in our possession, no security system is perfect, and we cannot promise, and you should not expect, that your information will be secure in all circumstances.
How We Communicate With You
Your California Privacy Rights
Residents of the State of California, under certain provisions of the California Civil Code, have the right to request from companies conducting business in California a list of all third-parties to which the company has disclosed certain personally identifiable information as defined under California law during the preceding year for third-party direct marketing purposes.
In your request, please attest to the fact that you are a California resident and provide a current California address for our response. You may request the information in writing at:
Do Not Track Signals
Some web browsers and devices allow you to broadcast a preference that your activities online not be “tracked”. At this time, the Online Services do not take action in response to “do not track” signals.
We do not provide products and services to children. We do not knowingly collect or solicit information from children under the age of 13. If we become aware that a child under 13 has provided us with personal information, we take steps to remove that information and terminate the child’s account.
If you are a parent or guardian of a child under the age of thirteen (13) and believe he or she has disclosed personally identifiable information to us, please contact us at [email protected]
Changing and Deleting
If you have any questions about this Privacy Statement or any other issue with our Online Services, you may contact us at: [email protected]