Phenomenal Content — Part 5: Use the Stuff That Works

Looking to lead instead of follow? Hoping to engage potential clients with compelling content? Then you have to be aware of the latest tools and know how to use them. We’re talking about tools for content creation and the systems … Read More

Phenomenal Content — Part 4: Look to the Best

Ever see really great content and wish you were a professional communicator on top of being a real estate pro? Well, you can create engaging content without being a pro. How? Keep an eye on the best in your business … Read More

Phenomenal Content — Part 3: Write Like a Reader

Among writing professionals (that’s not the same thing as professionals who write, by the way), there’s a saying: read like a writer, and write like a reader. This basically means that when creating content, it’s critical to have your audience … Read More

Phenomenal Content — Part 2: Try Something New

“The medium is the message.” That’s how Marshall McLuhan, twentieth-century media theorist, phrased it, and it means that the medium used to convey a message really has an influence on the way the message is perceived by its recipients. It’s … Read More

Phenomenal Content — Part 1: Why?

You’ve probably heard the term, “content is king,” but the marketplace these days has more kings than pawns, it seems. We’ve come to discover that with all those kings out there, “unique content is emperor.” People only have so much … Read More