Incorporate Facebook Into Your Farming Strategy

Studies show that Facebook is the place where home sellers will interact with you. You can use Facebook ads to acquire more home seller leads, faster and for less cost, than almost all other digital marketing alternatives. The key to success is knowing how to create ads that target the right audience, grab attention, prove credibility and encourage people to click on them.

To get started, put a Facebook pixel on your website, and set up a Business Manager account within Facebook.

Targeting Your Ads

Facebook lets you target your ads to a very specific audience. You can identify your target based on geography, age, relationship status, gender, interests, behaviors and more.

Placing Your Ads

Facebook options include placing your ads in the mobile or desktop news feeds, on Instagram, in the right column on desktops and on the audience network. Start with the mobile and desktop news feeds since they have the best conversion. Note that 90 percent of active users check Facebook on their phone.

Testing Your Ads

You’ll need to find the best combination of factors to maximize your ROI. Test combinations of copy, images and placement. Then, carefully monitor how the ads perform in terms of the number of people who click through to your website and convert. You’ll need to continue testing from time to time to ensure that the ads are still top producers.

Don’t Have Time to Do Facebook Ads Right?

You can always delegate to a team member, but you’re going to get the best return by using a professional service. GeoFarm Digital is a Facebook ad optimization service that was created for the real estate industry. That service is from GeographicFarm, a top real estate marketing firm. Chime can work with the GeoFarm Digital system to combine the benefits of hyper-local messaging with an efficient and optimized national campaign.

“The key to farming success is multichannel marketing,” says Jeff Campbell, CEO of GeographicFarm. “You want your name, your face, your business, to be in front of a potential client precisely when they’re ready to connect. So, if you’re doing direct mail, you’ll want to also do Facebook ads in the same area.”

When you find the right balance between online and offline farming, you’ll have a winning strategy. Learn more by downloading our FREE eBook titled Geographic Farming in the Digital Age.

The post Facebook and Farming: Finding Leads Where They Live appeared first on GeographicFarm.com.

How do you get started choosing the right area for your geographic farming? The answer is research, research and more research. You need to pick an area that has the right demographics, price points and turnover rates to reach your goals. Here are some tips to get started.

Make Sure Your Farm Has Enough Turnover

A well-established neighborhood with few people moving in and out isn’t a good farm. Look at the turnover in potential farm areas over the last two or three years. Find a farm where the turnover is at least 4.5 percent. You may be able to use analytics to specify the top 20 percent of homeowners who are most likely to move to target your farming efforts at that group.

Pick the Right Price Range

If you can find a farm that is in the upper end of the price range you’re comfortable with, you could increase your per-listing profit. But, it’s important to farm an area you know well and will be comfortable targeting.

Consider Convenience

You don’t need to pick a farm close to your office, but it’s always a good idea. You’ll save travel time to work the farm, and it may be easier for homeowners to think of you as a local expert.

Should You Farm Your Own Neighborhood?

Whether or not to farm your own neighborhood is a personal preference. Some agents find that since they’re connected to the community, farming is easier. In addition, homeowners may be a bit friendlier since you’re a neighbor.

Consider Competition

You’ll probably never find a great farm without competition from other agents. But, it’s important to know about the competition before you make a final selection. If you’re competing with a well-established agent, be sure to determine if they have weak areas where you can do better. For example, they may not market consistently, or they may have a large number of expired listings.

Final Thoughts

Take the time to do the research and learn all about an area. Don’t try to farm in an area that you’re not familiar with — homeowners will spot that right away. You need to choose a farm that will have a very positive impact on your future business. Explore tips from experts like Debbie De Grote and other contributors to hone your geographic farming skills. Download our FREE e-book, “Geographic Farming in the Digital Age.”

The post Geographic Farming in the Right Place: Choose Your Territory appeared first on GeographicFarm.com.