Real Estate Farming

Consistency, efficiency, expertise — these are just a few of the benefits of real estate farming. When you choose to specialize in one geographic area, you’ll unlock the potential to become an authority in that real estate market and, subsequently, a sought-after commodity in and of yourself.

If you view real estate farming as a real farm, every move you make within that market is like sowing a seed. Crops take time and patience to be fruitful, but if you’re willing to do the work in the beginning and wait for roots to take hold, you’ll find that the payoff is well worth the initial effort…read more

Real Estate Postcards

In today’s device-based world, it seems smart to focus on social media and search-based internet ads for marketing. While these arenas are certainly important, old school tricks like realtor postcards still have a place in the well-rounded realtor’s arsenal, especially when dealing with real estate farming.

Realtor postcards are a proven and affordable marketing tool for real estate professionals. A carefully designed postcard will yield both immediate and long-term results. At minimum, you’ll see an increase in emails and website registrations, perhaps even the same day your postcards are delivered. In a best case scenario, you’ll receive higher call volume with requests for both buying and selling in your real estate farm.

A major benefit of real estate postcards is return on investment. Because they are fairly simple and inexpensive to design and print, even mildly effective campaigns will yield a return of at least four times the cost, while most campaigns will yield eight to 12 times the investment…read more

Facebook Marketing for Realtors

Who would’ve guessed that one day a massive online social network would become one of the most competitive marketing platforms? As you well know, with over 1.3 billion users worldwide, Facebook and similar sites are an essential component to effective marketing. As you probably also know, social media marketing is tricky and finicky, making it a headache for most realtors.

Data shows that 84% of real estate professionals use social media for marketing. Of that 84%, only 55% say that they are comfortable with using social media. That means the ones who take the time to become proficient in Facebook marketing will easily take the lead and reap the many benefits a strong social media presence can provide…read more