Door Knocking 101: How to Knock Their Socks Off

You can knock the socks off the people in your geographic farm with a little bit of time and planning. Knocking on doors is a critical part of your geographic farming plan. Here’s how to get started. Understand the Importance … Read More

Facebook and Farming: Finding Leads Where They Live

Like everything else today, real estate marketing has entered the digital age. Consequently, your farming strategy needs to include more than just door knocking and distributing flyers. You can use online marketing tools like Facebook to supplement your offline efforts. … Read More

Agent Allen #1

Agent Allen crouched behind the FOR SALE sign he’d just hammered into the front lawn of the sprawling, high-end home of the neighborhood he’d decided was a prime spot for geographic farming. Some simple data mining had determined that the … Read More

Geographic Farming in the Right Place: Choose Your Territory

If you want to be successful at real estate farming, it’s critical that you pick the right farm area. When you invest your time and money in marketing for your real estate business, it’s important to make sure you’re putting … Read More

4 Ways to Excel at Geographic Farming

If you’re a good real estate agent, you know that farming a geographic area takes work, such as doing some door knocking and attending events at the community center. But, establishing yourself as the go-to agent in a large neighborhood … Read More

What Is Real Estate Farming?

Real estate farming is choosing to specialize in one demographic or geographic area where you unlock the potential to become an authority in that real estate market and subsequently, a sought-after commodity in and of yourself. It is achieved through … Read More

Real Estate Postcards Work!

In today’s device-based world, it seems smart to focus on social media and search-based internet ads for marketing. While these arenas are certainly important, old school tricks like real estate postcards still have a place in the well-rounded agent’s arsenal, … Read More

Facebook Marketing for Real Estate Agents

Who would’ve guessed that one day a massive online social network would become one of the most competitive marketing platforms? As you well know, with over 1.3 billion users worldwide, Facebook and similar sites are an essential component to effective … Read More